Yellow Pages Services
In addition to handling large, complex national yellow pages programs, we also offer consulting services to yellow pages advertisers who place their orders through the publishers' reps. Here are some of the complaints we've heard from them and been able to help them with:
"I get a different rep every year, and none of them seem to have the information I gave the last one." |
"They always contact me at the last minute, so I'm not able to have time to consider the options and make an informed decision." |
"If I make changes in my ad, I often don't get to see a proof, and then the ad ends up printing differently than I intended." |
"They always have ideas that involve my spending more, but none for how I can spend less." |
"The rates keep going up, even though I think the number of people using the books is going down." |
"There are so many books, I don't know whether I need to be in all of them, or just the main one." |
We're not a 'cost cutter' - Some of our clients have been approached by the type of yellow pages agent or consultant referred to in the industry as a 'cost-cutter.' These companies generally make their money by taking a portion of the amount by which they reduce your annual spending, for example, 50% of your first two years' reduction. We are not cost cutters, and we recommend not working with cost cutters. They have a major conflict of interest, because the largest possible reduction in your spending makes them the most money but is not necessarily in your best interest. Also, their recommendations are often rudimentary and involve changes you can request yourself without paying a consultant at all, for example:
· reducing the size of your ads
· reducing the number of directories and/or categories in which you advertise
· removing any enhancements such as white background and color.
Good, honest, high-payback consulting - We charge a fair hourly rate to review your program, listen to your concerns, and provide you with very specific recommendations, ready for you to communicate to your local rep. For our consulting clients who prefer to have no contact with their local reps, we handle that part of the transaction for them as well. In this case, we provide easy-to-understand translations of the advertising contracts and final proofs of artwork. In any case, we save our clients considerably more than our consulting fee in improved advertising value.
Getting started - If you think you'd like our help, a fast, easy way to explore what we can do for you is to call, email or fax us a list of the directories and categories in which you currently advertise. If you have them, copies of your latest advertising contracts will tell us just about everything we need to know and enable us to quickly provide you with an assessment of whether we can help you, if so in what ways, and how much time it will take us to do so.
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