Search engines (like Google, Yahoo!, MSN Live, and Ask.com) are service-based websites that allow users to more efficiently search the Internet by providing relevant paid and organic (non-paid) search results.  In doing so, they help make a company’s website, and the products and services it advertises, more accessible to its online audience. 

High rankings on search engine results pages are essential to having a successful, widely used website.  Leone Advertising will work with you to achieve those high rankings, creating the best online search engine marketing (SEM) program for your company’s website.  We will help potential customers find your website quickly and efficiently by combining organic search engine optimization and paid online advertising:

Search Engine Optimization (SEO) enhances your website so that it ranks well within a search engine’s organic results. Good SEO helps a search engine easily index your website and should include the use of a sitemap; relevant keywords throughout a site’s content; and descriptive, unique page titles and metadata. It should incorporate usability research, traffic logs, and ranking reports to understand how people are really using your website. Idenitfying where users are abandoning it can also indicate areas for improvement. Here is a complete list of the SEO services we provide:            
           
            •            Site content, organization and design consulting           
            •            Keyword research, recommendations and optimization
            •            Ranking reports and site analysis
            •            Coding-specific optimization techniques
            •            Search engine submissions
            •            Ethical link-building
            •            Site audits
            •            Post-implementation support

Pay-Per-Click (PPC) advertising results often appear at the top or side of a results page and in a shaded box so that the listings stand out more. PPC has been growing in popularity due to increased ease in setting up PPC campaigns, peer-pressure from competitors, and a perceived high ROI.  In fact, SEO often yields greater results than PPC advertising, although the benefits of SEO may take longer to appear. 

A PPC-only advertising strategy is a short-term solution that has many pitfalls, which is why we recommend a combined approach where organic listings reinforce paid campaigns.  As competition increases, PPC advertising prices increase, reducing profit margins and forcing businesses to increase PPC budgets just to keep up. As PPC advertising prices rise, smart companies depending on business growth through the Internet will need to take a fresh look at how much true success they can gain from PPC campaigns and how much more success they can achieve through SEO.  Taking the correct steps now to optimize your website can help you gain a competitive advantage when PPC-only campaigns become too expensive and out-of-date.

For more information about SEM, please visit the Search Engine Marketing Professional Organization website.