needle in the hay

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) looks at ways to ensure that you come up as high as possible on the first search engine results page (SERPS) when a potential customer searches for the product or service that you sell. Of the more than 18 billion online searches conducted in the US each month, over 95% are powered by just 2 search engines, Google & Bing, no matter what site you search on, and the algorithms they use to determine which results to display are constantly changing as they attempt to refine their results to match people’s intentions and to eliminate results from sites attempting to game the system. However, basic rules apply to getting the best results: