Yellow Pages Association (YPA) is the major trade association of the yellow pages industry, comprising yellow pages publishers, certified marketing representatives (CMRs), and industry vendors and suppliers.
The Association of Directory Publishers (ADP) is the trade organization for independent directory publishers. They represent more than 140 publishers who publish over 2,200 titles annually (2006).
Market Research Advertisers and agencies have long criticized the yellow pages industry for its lack of credible, independent, third party research, the equivalent to what Nielsen ratings are for television and Arbitron for radio. Finally, there are now
not one, but three viable rating services: Knowledge
Networks/SRI, Directory Market Share, and comScore. Read
more about yellow pages market research.
Glossary The yellow pages industry uses its share of jargon, so we thought it would be helpful to provide a glossary with industry terms and definitions. If you come across a term on our website or elsewhere that you think should be included in the glossary, please let us know so we can add it.
